Industry Insights

If you manage a team right now, you’ve probably felt the ground shift under you this year. Not because your numbers are

The map of where small businesses live and who they serve has quietly rearranged itself, and most marketing advice hasn’t caught up.

Most first-time franchise buyers walk in assuming food and retail are the safe bets. They’re the concepts everyone recognizes, the categories with

A growing resale market makes some prospective franchisees nervous, and it’s worth understanding why that instinct is exactly backwards. The logic seems

Most businesses still price themselves like it’s 2005 — one transaction at a time, chasing the next sale instead of building on

A small business owner already runs sales, operations, service delivery, and half of HR before lunch. Marketing is the job that gets

Independent marketing agencies are disappearing into bigger companies faster than most small business owners realize. A local shop hires a five-person agency

Running a social media ad campaign costs more today than it did a year ago, and it’s not close. Small business owners

Every time Google touches its local search algorithm, a wave of small business owners watch their phone stop ringing and have no

Small business ownership didn’t slow down after the pandemic. It sped up. What started as a wave of career pivots and side